The way to a woman’s heart is through...your kitchen

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THE WAY TO A WOMAN’S HEART IS THROUGH...YOUR KITCHEN

TORONTO, February 1, 2011 – Suped-up red convertibles may impress your mates, but they won’t make your Valentine’s heart race and cheeks flush like a top-of-the-line gourmet kitchen, according to new research by luxury appliance brand Thermador.

The Thermador Valentine’s Day Poll found the vast majority of Canadian women (83%) are more impressed by a luxury kitchen in her suitor’s pad than a fancy car in his garage (17%).  In fact, 61% of women said a beautiful kitchen would better help them decide whether to “heat things up” in a relationship than a romantic bedroom (38%) or flashy garage (1%).

“Not only is a well-designed and outfitted kitchen a great way to impress your date, it will also help strengthen your home’s resale value. You can knock thousands of dollars off the value of a new car as soon as you drive it out of the dealership, but investing in a beautiful kitchen with quality appliances will only increase the beauty and the value of your home,” said Steve Preiner, Director of Marketing for Thermador.

If you are looking for a first date to turn into a second, then renovating your kitchen and installing luxury handcrafted appliances is the way to go. According to the Thermador Valentine’s Day Poll, although they might dream of Prince Charming in his luxurious kitchen, the majority of women said their current partner or crush had a less than desirable cooking space (53%).  So gentlemen, before you blow your bonus on a hot ride to impress a girl, invest your money where it counts.

But is it enough to merely have an impressive kitchen? According to the poll, being a connoisseur in the kitchen will also increase your likelihood of a second date.  

  • Women swoon over men who can cook (46%) and who are fit (44%) over a man who drives a nice car (1%)
  • Women think a man who knows his way around his kitchen is sweet and sensitive (45%), sexy (42%), and good with his hands…in every way (42%)
  • The majority of lucky ladies who already have a partner with a beautiful kitchen, said it was important their beaus actually used it too (69%)

Preiner said bachelors and boyfriends keen to impress should invest in sophisticated luxurious kitchen brands like Thermador.

“A Thermador kitchen is a lavish combination of function and form, boasting sleek and sophisticated high-performance appliances.  Installing Thermador appliances will transform your humble kitchen into a striking and stylish centrepiece of your home. From Pro Ranges and cooktops with the exclusive Star® Burner, to the new Steam Oven with European convection, Thermador products are designed to impress and to make your cooking easier, faster, tastier and more enjoyable,” Preiner said.

About the Thermador Valentine’s Day Poll

From January 18 to January 21, 2011, Research House conducted an online survey among a randomly selected national sample of 750 Canadian females aged 18 to 64 years.

About Thermador

Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to a speedcooking oven that reduces cooking time by 50%. Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.ca.

For more information, please contact:

Jennifer Meneses
Paradigm Public Relations
416-203-2223 ext. 230

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Sheri Papps - 416.413.5207 - spapps@paradigmpr.ca
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