Thermador Canada Pilots Virtual Reality Cooking Demos

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A new series of stereoscopic 3D 360-degree video will give consumers a life-like cooking experience with a Thermador chef.

MISSISSAUGA, ON, May 22, 2015—Thermador Canada is introducing a virtual reality prototype that will take product and cooking demonstrations to the next level. Debuting today at Salon International du Design de Montreal (SIDIM), the virtual reality cooking experience will be offered at select dealers in the Montreal area, so that consumers can receive the same chef-hosted cooking experiences and product demonstrations given in Thermador brand showrooms L’Atelier in Montreal, and Luxe Home Appliances in Toronto.

Produced in partnership with Montreal-based digital agency, the virtual reality experience uses a Stereoscopic 3D 360 Degree Video technology, in which virtual reality goggles transport consumers to French or English demonstrations hosted by Chef Daren Bergeron and Chef Nikko Jacino. Three two-minute videos feature lively cooking lessons using the Thermador Gas Cooktop and Freedom Induction Cooktop, Pro Grand Steam Range with BBQ, and Professional Series Steam Oven.

“We are very excited about introducing virtual reality technology to bring our customers an immersive product demonstration similar to what they would experience if they visited our showrooms in Toronto and Montreal,” says Steve Preiner, Director for Marketing, BSH Home Appliances. “The Thermador brand is all about innovation and taking the cooking experience beyond the conventional, so it’s only fitting that we give our customers a dynamic cooking experience that lets them see firsthand what sets Thermador apart.”

The virtual reality product videos will be available to the design trade at SIDIM until May 23, 2015, and in Toronto at the Canadian Furniture Show from June 4 to June 7, 2015. Following the trade shows, the virtual reality experience will be offered at select Thermador dealers in Toronto, Montreal and Quebec City.

About Thermador
Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner. Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of the Bosch Group, the third largest appliance manufacturer in the world. For more information visit

About BSH Home Appliances
BSH Home Appliances Corporation manufactures and markets small and major home appliances that are known across North America for their high-quality and superior innovation. BSH sells its Bosch, Thermador and Gaggenau branded products throughout North America, through distributors, independent appliance dealers, national and regional retailers, and large buying groups. BSH Home Appliances Corporation is a wholly-owned subsidiary of BSH Bosch und Siemens Hausgeräte GmbH, headquartered in Munich, Germany, the world’s third-largest home appliance manufacturer. Manufacturing facilities are located in Europe as well as New Bern, North Carolina, and La Follette, Tennessee.



Claire Gatti -
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